Humanities Lecturer at Manchester University
Andrea Römmele and Rachel Gibson https://doi.org/10.1177/1461444819893979 This article sets out the case that democracies are now entering a fourth phase of “data-driven” political campaigning. Building on the existing campaigns literature, we identify several key shifts in practice that define the new phase, namely: (1) an organizational and strategic dependency on digital technology and “big … [Read more...]
I am a Professor of Politics at the University of Manchester and my research focuses on how digital technologies are changing the way in which election campaigns are fought and won. My work is comparative in nature with a particular focus on developments in the UK, the U.S., Australia and France. I have published a wide range of articles and books on this topic, many of which are listed on this site, so please feel free to browse through. I have also been a Principal Investigator of the Australian Election Study since 2001 and co-directed the internet component of the British Election Study (iBES) in 2015. Outside work I enjoy the delights of country living, dog walking and the odd spot of hill running in North Wales.
