Archives for January 2022

A tale of three tribes: UK MPs, Twitter and the EU Referendum campaign

29th January 2022

Liam McCloughlin, Stephen Ward, Rachel Gibson & Rosalynd Southern. https://doi.org/10.3233/IP-190140. This paper examines the structure of Twitter communication networks between MPs during the 2016 EU Referendum campaign. In particular, the research examines the impact of Twitter in two dimensions: (1) how far social media might facilitate inter-party linkages thus eroding traditional … [Read more...]

Facebook affordances and citizen engagement during elections: European political parties and their benefit from online strategies?

1st January 2022

Karolina Koc-Michalska, Darren G. Lilleker, Tomasz Michalski, Rachel Gibson, and Jan M. Zajac. https://doi.org/10.1080/19331681.2020.1837707 This paper examines how Facebook is used by political parties during elections to extend or accelerate their reach within the electorate and how successful these efforts are. Specifically, we compare the content and style of parties’ Facebook posts during the … [Read more...]

I am a Professor of Politics at the University of Manchester and my research focuses on how digital technologies are changing the way in which election campaigns are fought and won. My work is comparative in nature with a particular focus on developments in the UK, the U.S., Germany, Australia and France. I have published a wide range of articles and books on this topic, many of which are listed on this site, so please feel free to browse through. I am currently directing a five year study of Digital Campaigning and Electoral Democracy (DiCED) funded by the European Research Council and I am one of the Principal Investigators of the Norface project examining the impact of Data-Driven Campaigning. I have previously been a Principal Investigator of the Australian Election Study since 2001 and co-directed the internet component of the British Election Study (iBES) in 2015. Outside work I enjoy the delights of country living, dog walking and the odd spot of hill running in North Wales.

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