Liam McCloughlin, Stephen Ward, Rachel Gibson & Rosalynd Southern. https://doi.org/10.3233/IP-190140. This paper examines the structure of Twitter communication networks between MPs during the 2016 EU Referendum campaign. In particular, the research examines the impact of Twitter in two dimensions: (1) how far social media might facilitate inter-party linkages thus eroding traditional … [Read more...]
Scientific and subversive: The two faces of the fourth era of political campaigning
Andrea Römmele and Rachel Gibson https://doi.org/10.1177/1461444819893979 This article sets out the case that democracies are now entering a fourth phase of “data-driven” political campaigning. Building on the existing campaigns literature, we identify several key shifts in practice that define the new phase, namely: (1) an organizational and strategic dependency on digital technology and “big … [Read more...]
When the Nerds Go Marching In: How Digital Technology Moved from the Margins to the Mainstream of Political Campaigns
When the Nerds Go Marching In shows how digital technology has moved from the margins to the mainstream of campaign and election organization in contemporary democracies. Combining an extensive review of existing literature and comparative data sources with original survey evidence and web content analysis of digital campaign content across four nations—the United Kingdom, Australia, France, and … [Read more...]
The Routledge Handbook of Elections, Voting Behavior and Public Opinion
Justin Fisher, Edward Fieldhouse, Mark N. Franklin, Rachel Gibson, Marta Cantijoch, Christopher Wlezien Eds. 2018. The Routledge Handbook of Elections, Voting Behavior and Public Opinion. New York: Routledge. … [Read more...]