Liam McCloughlin, Stephen Ward, Rachel Gibson & Rosalynd Southern. https://doi.org/10.3233/IP-190140. This paper examines the structure of Twitter communication networks between MPs during the 2016 EU Referendum campaign. In particular, the research examines the impact of Twitter in two dimensions: (1) how far social media might facilitate inter-party linkages thus eroding traditional … [Read more...]
Facebook affordances and citizen engagement during elections: European political parties and their benefit from online strategies?
Karolina Koc-Michalska, Darren G. Lilleker, Tomasz Michalski, Rachel Gibson, and Jan M. Zajac. https://doi.org/10.1080/19331681.2020.1837707 This paper examines how Facebook is used by political parties during elections to extend or accelerate their reach within the electorate and how successful these efforts are. Specifically, we compare the content and style of parties’ Facebook posts during the … [Read more...]
Scientific and subversive: The two faces of the fourth era of political campaigning
Andrea Römmele and Rachel Gibson https://doi.org/10.1177/1461444819893979 This article sets out the case that democracies are now entering a fourth phase of “data-driven” political campaigning. Building on the existing campaigns literature, we identify several key shifts in practice that define the new phase, namely: (1) an organizational and strategic dependency on digital technology and “big … [Read more...]
When the Nerds Go Marching In: How Digital Technology Moved from the Margins to the Mainstream of Political Campaigns
When the Nerds Go Marching In shows how digital technology has moved from the margins to the mainstream of campaign and election organization in contemporary democracies. Combining an extensive review of existing literature and comparative data sources with original survey evidence and web content analysis of digital campaign content across four nations—the United Kingdom, Australia, France, and … [Read more...]
New Forms of Mobilization, New People Mobilized? Evidence from the Comparative Study of Electoral Systems
Pedro C Magalhães, John H Aldrich, Rachel K Gibson, https://doi.org/10.1177/1354068818797367 Mobilization efforts by parties and candidates during election campaigns tend to reach those who are more likely to vote in the first place. This is thought to be particularly consequential for turnout among the young. Harder and less cost-effective to … [Read more...]
The Routledge Handbook of Elections, Voting Behavior and Public Opinion
Justin Fisher, Edward Fieldhouse, Mark N. Franklin, Rachel Gibson, Marta Cantijoch, Christopher Wlezien Eds. 2018. The Routledge Handbook of Elections, Voting Behavior and Public Opinion. New York: Routledge. … [Read more...]
Friend or Foe?: Digital Technologies and the Changing Nature of Party Membership
Rachel Gibson, Fabienne Greffet and Marta Cantijoch. 2016. ‘Friend or Foe?: Digital Technologies and the Changing Nature of Party Membership’ Political Communication 34(1): 89-111. doi: 10.1080/10584609.2016.1221011 … [Read more...]
Getting Out the Vote in the Social Media Era: Are Digital Tools Changing the Extent, Nature and Impact of Party Contacting in Elections?
John Aldrich, Rachel Gibson, Marta Cantijoch and Tobias Konitzer 2016. ‘Getting Out the Vote in the Social Media Era: Are Digital Tools Changing the Extent, Nature and Impact of Party Contacting in Elections?. Party Politics 22(2): 165-178 doi: 10.1177/1354068815605304 … [Read more...]
Online Elections
Chapters: Rachel Gibson. 2016. ‘Online Elections’ In The International Encyclopedia of Political Communication Gianpetro Mazzoleni (ed.)Wiley Blackwell. … [Read more...]
140 characters to victory?: Using Twitter to predict the UK 2015 General Election
Burnap, P., Gibson, R., Sloan, L., Southern, R. and Williams, M., 2016 140 characters to victory?: Using Twitter to predict the UK 2015 General Election. Electoral Studies. 41: 230–233 doi:10.1016/j.electstud.2015.11.017 … [Read more...]
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